Speaker: Alan Lundberg,
Senior Product Marketing Manager for Business Optimization,
TIBCO Software Inc.
Duration: 1 hour
Hear how real TIBCO customers are using event analysis to great advantage. The first case study is about people, supply chains, and resource allocation and what happens when an unforeseen problem or delay causes disruption to one of the world’s largest airlines. Learn how this particular airline used TIBCO BusinessEvents™ to improve its supply chain and mitigate the costly ripple effect associated with recovery from weather delays, gate, equipment, and personnel changes.
The second case study examines an interesting paradox most modern businesses face – how to maximize revenue streams while getting closer and service individual customers more personally. Learn how one of the world’s largest banks, with a massive number of customers, was able to use transactions and other business events to pinpoint the moment their customers were ready to listen and perhaps buy more banking services.
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