Presenters:
Julie Ask, Telecommunications & Consumer Mobility Analyst, Forrester Research
Arnaud Chevalier, Senior Manager, Industry Marketing, TIBCO Software Inc.
Duration: 1 Hour
In this webinar featuring Julie Ask of Forrester and Arnaud Chevalier of TIBCO Software Inc. you will learn how Contextual Mobility is forecasted to have a major impact on the strategy of enterprises' businesses.
See how Forrester Analyst Julie Ask provides her insights on the future of Contextual Mobility and how context-driven approaches have the potential to drastically alter business models.
Get insights into how other companies are leveraging context-driven mobile strategies to:
- Take advantage of short-lived opportunities
- Reduce the impact of an adverse event
- Deliver a more compelling customer experience
- Create and deliver value-add services
