Bringing new products to market in a timely and efficient manner is the #1 priority and challenge for manufacturers and retailers. Orchestrating all the activities from product setup through launch requires a coordinated effort across Sales, Marketing, Operations, Logistics and Trading Partners. This challenge is compounded by the varying demands of global markets, requiring each country to maintain autonomy in information and processes.
Download a case study by independent analyst IDC to learn how Paul Hartmann AG, a mid-size medical devices company, solved this problem with TIBCO’s Product Information Management (PIM) and Business Process Management (BPM) software.
Solution highlights:
- Supports simultaneous product launch in multiple countries.
- Enables business users in Sales and Marketing to create rich product information and product bundles (beyond ERP system capabilities).
- Delivers a rich independent product information repository to drive future solutions such as dynamic bundling, and integration with partner catalogs.
TIBCO Software has deep experience implementing independent, best-of-breed Product Information Management (PIM) and Master Data Management (MDM) systems for integrated product, customer, vendor, and location masters while leveraging and enhancing investments in ERP and PLM software.
